• Languages

    Deutsch English
  • To see the correct prices, please select your shipping country: 

    Inspired by Nature

    Our Passion: Eco-Fashion

    Ajna Design is a family business that was founded by Tanja and Asaf Vana in 2004. Its name is derived from Ajna, the „Third Eye“ that lies atop the root of our noses and between our eyebrows. The Third Eye connects us with our intuition, inner wisdom and creativity and shows us how to live in harmony with our environment.

    The story of Ajna began on a road trip through India. Against the backdrop of the most marvelous landscapes, Tanja began designing eco fashion that she would then sew on a generator-driven machine to sell at festivals. Her flowing pieces were an immediate hit with the German Yoga scene and more and more shops began adding Ajna designs to their selection of products.


    Organic Clothing Makes For Better Fashion

    The demand for Ajna designs increased to the point where Tanja, who created every item by hand in the beginning, needed assistance. The time for technical support had come, but it had to be a kind of support that would live up to Ajna Design’s high standards of sustainability.

    Already back in 2009, Tanja and Asaf had decided to solely work with organic cotton materials and manufacturers that are certified by the Global Organic Textile Standard (GOTS). The GOTS defines environmental requirements along the production chain and demands compliance with certain corporate social responsibility criteria at the same time.

    Most recently, Tanja and Asaf added a GOTS-certified Portuguese production facility to their business in 2011.



    Inspired by Nature: Green Fashion, Eco Conscience and Fair Trade

    To Tanja and Asaf, comfort and unique style are just as important as fair trade and sustainability. All Ajna designs come into existence in accordance with nature and are guaranteed to be of highest organic cotton quality.


    Leaves, blossoms and flowers often overlap in a way that makes it hard to tell whether they originate from one or multiple structures.
    Nature is the world’s best designer.
    Tanja Vana


    In order for fair traded eco fashion to provide as many people as possible with a good income while at the same time remaining affordable, Tanja and Asaf are making sure that their durable Ajna Designs will remain available to everyone.


    Curious to find out more? Click here for the Ajna Online Shop.


    Bestsellers

    Punta indigo-petrol

    Punta indigo-petrol

    34,00 €
    19,00 €